Impact Calculator

What is the lack of video education costing your practice?

Adjust the sliders. See the impact in real time. Read the peer reviewed data below.

What challenge are you facing?
Patients are cancelling or
showing up unprepared
We need more qualified
patients finding us
Your Practice Numbers
Procedures per week20
All scheduled procedural encounters
Average revenue per procedure$5,000
Day-of cancellation rate10%
National average: 5–14%
Consent encounters per week20
Annual Medicare Part B billing$500,000
Set to $0 if unsure — you can update later
Cancellation Recovery
Currently losing annually
$520,000
With 65% reduction ↓
$338,000
$338,000 recovered
Ballon-Landa et al. (2019): 37.6% → 13.2% across 14 practices, 516 patients.
Time Recovery
Saved per consent encounter
6.7 min
Annual physician time recovered ↓
115 hrs
$46,000 recovered capacity
Zhang et al. (2017): 12.3 → 5.6 min. Satisfaction 65% → 86%.
Search Visibility
Patients researching before booking
86%
Video is 53× more likely to rank ↓
12–20
additional patients/month
Javidan (2024): 53% of vascular YouTube poor. Forrester: 53× ranking lift.
Reimbursement Protection
Medicare reimbursement at risk via MIPS
$45,000
Patient satisfaction 65% → 86% with video ↓
$45,000
$45,000 protected
CMS MIPS (2026): ±9% payment adjustment. Zhang (2017): satisfaction 65% → 86%.
Your Estimated Annual Impact
Combined recoverable value
$500,000+
Based on your inputs and peer-reviewed research
$338K
Cancellation
recovery
$46K
Recovered
capacity
$295K
Claim
prevention
$45K
MIPS
protection
Also curious about patient acquisition? Try that calculator
Your Practice Numbers
Consultations per month40
Total new patient consultations
Average revenue per procedure$5,000
Consultation-to-booking rate55%
% that convert to booked procedures
Monthly marketing spend$5,000
Total monthly ad / SEO budget
Annual Medicare Part B billing$200,000
Set to $0 if fully cash-pay
Conversion Improvement
Current conversion rate
55%
With pre-consultation video ↓
70%
+6 procedures/month
Patients who watch physician video arrive pre-informed. Healthcare video converts 4.8% vs 2.9% (Forrester).
Organic Patient Growth
New patients from video SEO
12–20
Monthly value of organic patients ↓
$80,000
patients you didn't pay to acquire
86% research before booking. Video pages 53× more likely to rank (Forrester). 44% of mobile researchers book.
Cost Per Acquisition
Current CPA
$227
With organic supplementing paid ↓
$156
31% lower acquisition cost
Organic video has zero marginal cost per view. Each ranking video compounds.
Consent Protection
Comprehension improvement
65.4% → 78.5%
Cosmetic malpractice claims rising ↓
114% lower
Avg claim prevented: $295K
Folcarelli (2023): inadequate consent = 114% higher payout odds. Applies to elective procedures. MIPS patient experience measures affect Medicare reimbursement (±9%).
Reimbursement Protection
Medicare reimbursement at risk via MIPS
$18,000
Patient satisfaction 65% → 86% with video ↓
$18,000
$18,000 protected
CMS MIPS (2026): ±9% payment adjustment. Zhang (2017): satisfaction 65% → 86%.
Your Estimated Annual Impact
Combined additional revenue opportunity
$500,000+
Based on your inputs and peer-reviewed research
$360K
Conversion
improvement
$960K
Organic patient
revenue
$20K
Marketing
savings
$18K
MIPS
protection
Also dealing with cancellations? Try that calculator
Download your personalized impact report
Enter your details to generate a branded report with your practice's numbers and the research behind each calculation.
Your report will download as a PDF.

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